Guidelines for Extension logo use

Be a Brand Ambassador

For more than 130 years, Washington State University
has unlocked possibilities by empowering students,
faculty, and the rest of the WSU family to create a world where all people can thrive.

We’re proud to promote a brand that speaks to the
power of WSU’s mission and the possibility the future
holds. By applying our new brand standards, you’ll help communicate the distinctive look, feel, and voice that will help you stay true to the WSU story.

General Branding Guidelines

All WSU Extension employees and volunteers who
use branded materials are expected to comply with
the guidance outlined for the entire WSU system:

Washington State University – WSU Brand Guidelines

Important logo considerations include:

1. Using WSU’s logos and marks exactly as provided.
   They may not be altered in any way.
2. Always adhering to the clear space rules when
   attempting to incorporate or combine WSU logos
   with other marks, symbols, or graphics.
3. Understanding and implementing the WSU identity
   system. Developing or creating new program or
   other identity marks that are not part of the system
   will be discouraged.
4. Displaying secondary or spirit marks properly.
   They should only be used to complement the core
   logo and should never be used without a Cougar
   head present.

Questions about branding may be directed to Gerald
Steffen, CAHNRS Communications Creative Manager:
gsteffen@wsu.edu

WSU Central Marketing and Communications has
final authority over any logo issues.

County Extension Logo Lockup

The primary horizontal lockup has three
components that are always together, united to
clearly and consistently register the brand:

1. The Cougar head
2. WSU Extension wordmark, and
3. A single line dividing the two.
   The relationship of these items and their
   proportions are fixed (locked up) and cannot be
   independently changed or altered.

When using the logo, allow proper clear space around the logo and other objects or text. Clear space is about the size of the “U” in the Cougar head.

Minimum logo size is 1.5″ or 150 pixels wide.

Generally, all brand users are encouraged to ‘brand up’ whenever possible. That means considering the Washington State University logo first. It is never wrong to use this approach.

When in doubt, brand up!

WSU Extension Programs

WSU Extension program names should be displayed using typography only. A WSU Extension logo or a county specific logo will accompany the text.

County locations and program names will no longer be available in the same lockup.

For branding clothing or other promotional items, a program name may be added provided the logo clear space rule is honored.